Food is an essential part of every human being. Proper dining spots, good food and exciting drinking places are among the top concerns the world over. People love to read what other people are eating and drinking, where to find good food and services. Instagram as a visual site encourages members to take photos and short video clips to share them with others.
Restaurants can use this platform for different marketing objectives, because many people love taking pictures when eating, having a drink or celebrating. This kind of user-generated advertising is free and effective. But how can you leverage this kind of marketing in your restaurant?
Take Photos of All Aspects of Your Restaurants Operation
Take numerous photos of desserts, entrees, appetizers, the staff members, ambience and what happens behind the scenes. You can take photos of the staff as they serve your customers, and videos of the food preparation process. Make sure to include brief captions on each post to ask for feedback or to add more information regarding the photos.
Have Signature Beverages
Instagram makes the perfect platform to share images quickly because it doesnt involve copy. All you need to do is to take photos of the best drinks from your bar and encourage the customers to try them out. Describe the drinks in short videos and use images to tell the buyer why they should visit the restaurant to try out the specials.
Quality Is Everything
When it comes to taking the perfect shots, timing is usually everything. However, when it comes to images for Instagram, quality comes first. You need to take crystal clear shots that will add value to your Instagram marketing efforts. Clear pictures are vital because they make it easy for you to communicate an idea.
Hold a Contest
You can encourage your customers to take photos while in the restaurant and post them, awarding the customer who comes up with the best caption. An award can range from a meal coupon to a free meal. The more photos that are taken, the more business you are likely to take.
You can have an award depending on the creativity, quality of the photo and any other criteria you see fit. Campaigns and contests are some of the top ways to encourage sharing of your photos.
With thousands of photos getting shared comes the problem of handling the views, likes and comments. You need the best automation program for this site, and you can get one from https://www.selectedbest.info/best-instagram-bot/.
Share with Other Sites
Dont just leave the photos on Instagram; take time to find other sites and forums that you can share the images on. The best sites to do this would be social networking sites such as Facebook and Twitter. Such sites help generate traffic to your website easily, leading to more customers.
You can build your restaurant the right way using Instagram. Restaurants can take advantage of the visual nature of Instagram to get more customers and build a brand.